Fireplaces are an expensive purchase and frequently viewed as a once in a lifetime investment. For many consumers it is important to get the best products for their home at an affordable price. Essentially this means that online consumers are looking for quality goods (no one wants to install something substandard into their own home) at the most competitive prices. Hence the investment in a fireplace is looked at in the same way as buying a new T.V for example, and people search online to get the best deal on makes and models that they recognise.

So why are online websites cheaper than high street alternatives?

1. It can be argued that online websites do not have the same overheads that showrooms have, and for that reason they are able to pass on the cost savings. However this is usually not correct, as many online websites (such as Creative Fireplaces) have a large retail showroom where customers are welcome to come and have a look at products before they purchase. 2. The online market is simply different and more competitive, as it is possible to compare prices in a matter of minutes (rather than a 40 min drive to the next showroom), and for this reason prices have to be more competitive for retailers to survive. Online retailers are competing with firms nationally rather than local firms for business, and hence it brings a new sense of competition that is not found on high street alternatives. 3. Online websites have a nationwide market, and are able to pass on some cost savings by purchasing in bulk. For example Creative Fireplaces purchases several pallets full of Fires in one order (over 200 units). Smaller showrooms would purchase the “same” fire in one delivery from distributors. The creation of volume allows for substantial discounts that are passed on the consumer in the form of lower prices.

Creative Lifestyles unique business model:

We are much more competitive than any high street alternatives as we are manufacture all our Marble Fireplaces in our own factory. We even purchase marble slabs (raw materials) from quarries overseas, hence cutting out local distributors from the equation and making a substantial cost saving that is passed onto our consumers in the form of lower prices.